It can be overwhelming!
You can’t escape it. Everyday you probably hear someone talking about Social Media. Facebook this, Tweet that, What is this Google Plus thing? I never even heard of Pinterest and what the heck is Tumblr??
Choosing the Right Social Media Platforms
The best way to get your word out is through many different social media platforms. Sending a message to just one platform will only reach people people using it. Knowing the best platform to post to is also key. Some are better for wording while some may be better for photos and graphics.
It is almost impossible to remember where you posted things if you have many different social media platforms that you use. To help in this area we use a little bit of automation. One way it helps out is with cross-posting which means you create a post on one platform, and we create the means to then auto-post that content to other social media platforms. We can also schedule updates as well as news and articles as they happen.
Social Media Management
Google (Gmail, Voice, Calendar, Drive, Analytics, “My Business”)
Facebook (Personal Page)
Facebook (Business Page)
Twitter (Short Messages)
LinkedIn (Business and Personal)
YouTube (Video Sharing)
Pinterest (Photo Pins Sharing)
Instagram (Photo Sharing)
Create a social media campaign that works
Be in direct communication with visitors to your social sites. Interaction is the key to a successful social media marketing campaign.
Having a unified look and feel through branding is essential in letting potential customers know who you are. You want your branding on all social media platforms to convey your company and it's services and products in a unified way.
You want to target your market when you can. This ensures that you are reaching who you want to and not spending unnecessary funds to market to people that may not need your services or products.
The look and feel of your media marketing campaign is what grabs your viewer's attention. You have a very short amount of time to get that potential customer to click on your links. This is where having a company that also does content creation is very beneficial and economical in the long run.